Frequently Asked Questions

Yes. Everything you see here is explained openly. In theory, you could replicate it using the same tools. In practice, most professionals prefer to focus on their clients, not on building and managing marketing infrastructure. That’s why many choose to have us implement and maintain it on their behalf.

Absolutely. Referrals remain valuable, but they’re unpredictable. This system doesn’t replace referrals, it adds a second, more reliable channel. That way, you’re not left waiting for the phone to ring.

The funnels, scorecards, and nurture sequences are designed to filter out “tyre-kickers” before you ever speak with them. By the time someone books a consultation, they’ve already answered questions, seen resources, and chosen to spend an hour with you. That level of commitment naturally improves quality.

Yes. Messaging is always adapted to your industry’s requirements. For financial services, that means clear, factual language with no misleading promises. Everything is built with compliance in mind.

No. The sequence isn’t about pushing constant sales messages. It’s about adding value through useful content like calculators, case studies, guides, and reminders. Done correctly, nurture feels like support, not spam.

That’s fine. We can integrate your existing campaigns into the funnel system, or run new campaigns alongside them. The key difference is that instead of ads pointing to a generic website, they point into a structured journey that’s designed to convert.

After the initial onboarding, your involvement is minimal. Most of the system is automated. Your role is simply to turn up to the booked consultations and have the conversations you’re best at.

The system is portable. We use well-established tools, and if you prefer to manage them yourself in future, everything can be handed over. You won’t lose access to leads, funnels, or content you’ve already built.

Typically, campaigns generate enquiries within the first few weeks once ads are live. The nurture effect builds over time so the longer the system runs, the warmer and more consistent your pipeline becomes.

No. Your existing website remains your “shop window.” Your lead gen system runs on subdomains and operates alongside your site. That way, you keep your online presence but gain a structured conversion engine on top of it.

That’s common. We can start with the basics; your business story, a few testimonials, and tailored messaging. Over time, as you gather more reviews or results, we can add them to strengthen the system further.

No. The difference is ownership. When you buy leads, they’re shared with multiple firms and you’re competing on price. With this system, the leads are exclusive because they come directly to you, through your branded funnel, and are nurtured in your name. This helps build way more trust and makes that lead much more likely to becoming a long-term client.