Founder & Lead Strategist
I’ve spent my career at the intersection of regulated industries and sales growth. Starting out in insurance, one of the most tightly governed FCA-regulated sector, I developed a deep understanding of how compliance, professionalism, and customer trust work hand in hand.
From there, I built and scaled businesses across sales, marketing, and operations, including a renewable energy company and a SaaS product for the trades.
Along the way, I’ve:
Designed and implemented end-to-end sales funnels that consistently turned cold prospects into paying clients.
Led marketing campaigns that combined data-driven testing with creativity, balancing measurable ROI with brand trust.
Worked directly with customers in industries where credibility is everything including financial services, where clients need reassurance as much as results.
Managed teams and projects across multiple disciplines, always with a focus on execution and results.
I created Lighthouse Marketing to bring that same structured, compliant, and trust-first approach to financial professionals who need a predictable way of generating new business.

I believe in focus: I concentrate on strategy, structure, and results. For elements that demand specialist craft, I bring in freelance experts — designers for polished visuals, copywriters for specialist content, and videographers for high-quality production.
This means you don’t carry the cost of a bloated in-house team, but you still get access to the right skills when they’re needed. And because I coordinate everything, you never have to manage multiple suppliers.
The financial services industry isn’t like other sectors. Compliance and credibility are non-negotiable. With my background in FCA-regulated industries, I understand the standards you need to uphold. The systems I design aren’t just effective — they’re professional, transparent, and aligned with how regulated businesses must operate.
When you choose Lighthouse Marketing, you’re not buying into theory. You’re working with someone who’s lived the realities of regulated sales and built systems to succeed within them.
Copyrights 2025 | Lighthouse Marketing™ | Terms & Conditions